To our patients: This notice describes how health information about you (as a patient of any of our practices) may be used and disclosed, and how you can get access to your health information. This is required by the Privacy Regulations created in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

Our commitment to your privacy: Our practice is dedicated to maintaining the privacy of your health information. We are required by law to maintain the confidentiality of your health information. We realize that these laws are complicated, but we must provide you with the following important information:

• How we may use and disclose your health information
• Your privacy rights
• Our obligations concerning the use and disclosure of your health information

The following categories describe the different ways in which we may use and disclose your health information.

1. Treatment. Physicians and staff may use or disclose your health information in order to treat you or to assist others in your treatment. Additionally, we may disclose your health information to others who may assist in your care, such as your spouse, children or parents.
2. Payment. Our practice may use your health information to bill and collect payment for the services you receive from us. We may provide your insurer with details regarding your treatment to determine if your insurer will cover, or pay for, your treatment. We also may use and disclose this information to obtain payment from third parties that may be responsible for such costs, such as family members. Also, we may use your health information to bill you directly for services and items.
3. Healthcare operations. We may need to use and disclose your health information to be able to run our practice at the highest level of clinical standards and as effectively as possible. This could be used to evaluate the performance of our physicians and staff, to determine if our treatment plans are effective, or to determine if there are other services we should be offering. We may also compare our clinical data with other practices, review it with medical students, medical faculty, technicians, and others for teaching and learning purposes. We will strive to remove information that identifies you from this medical information.
4. Disclosures required by law. Our practice will use and disclose your health information when we are required to do so by federal, state, or local law.
5. Appointment Reminders and Sign-In Sheets. We may want to call you by phone for reminder purposes and leave a message on your answering machine at home, work, or with a family member. We will also use a sign-in sheet at the front desk for purposes of logging our patients as they arrive. We will require your name only on this sign-in sheet. Eternal USA LLC will conduct patient group educational sessions for our patients. Specific questions relating to your individual medical issues will be addressed in private.
6. Testimonials and Influencers. In some cases,Eternal USA LLC testimonials are from patients – such as pro athletes, veterans, and first responders — who have received complimentary treatment or a discount on their treatment. We do not pay our influencers for their promotion of our brand. We simply ask they provide the most honest feedback of their experience. At times opportunities to cross-market may arise and partnerships could be formed. At which point the parties will no longer be viewed as patients but as dual business entities seeking a common goal.
   
   Patients seen in Eternal USA LLC videos have typically received a discount for their testimonials as a complimentary thank you for sharing with future potential patients.
7. Patient Data Collection and Marketing. Please note that Eternal USA LLC collects data on patient treatment and outcomes, including:

• Pre- and post-treatment MRI scans when applicable
          • Pre- and post-treatment blood tests
            • Questionnaires on specific conditions completed by patients before treatment
            • Reports from patients after treatment to evaluate outcomes
  
  Please keep in mind all data to date is being used to further the science of regenerative medicine. If an opportunity should become available to showcase data to the public we reserve the right to do so. Data will be released as deemed necessary but due to regulatory rules, this has no set timelines. *Please be advised that data should be viewed as experimental, as are our procedures, and is provided willingly by patients. Data used in marketing materials across all our properties are going to have variance. In doing so we look to provide the greatest visibility through ethical marketing data but realize it can be easily refuted to lack of hard data. We are by no way looking to mislead or overhype our products and services. But, we will continue to refrain from attacking our peers in the space knowing that we all have the same goal in mind of a healthier world through stem cells and regenerative medicine. 

You can request that our practice communicates with you about your health and related issues in a particular manner. For instance, you may wish to be contacted at work during business hours rather than at home. We will accommodate reasonable requests. We will enlist the help of a translator (including ASL) if needed. This person may be your own family member, neighbor, or friend who accompanies you. This person would be privy to some of your health information.

You can request a restriction in our use or disclosure of your health information for treatment, payment, or health care operations. Additionally, you have the right to request that we restrict our disclosure of your health information to only certain individuals involved in our care or the payment for your care, such as family members and friends. We are not required to agree to your request; however, if we do agree, we are bound by our agreement except when otherwise required by law, in emergencies, or when the information is necessary to treat you.

Any restrictions need to be given to Eternal USA LLC in writing. Use and disclose your health information in certain special circumstances. The following circumstances may require us to use or disclose your health information:

• To public health authorities and health oversight agencies that are authorized by law to collect information.
• Lawsuits and similar proceedings in response to a court or administrative order.
• If asked to do so by a law enforcement official.
• When necessary to reduce or prevent a serious threat to your health and safety or the health and safety of another individual or the public. We will only make disclosures to a person or organization able to help prevent the threat.
• If you are a member of U.S. or foreign military forces (including veterans) and if required by the appropriate authorities.
• To federal officials for intelligence and national security activities authorized by law.
• To correctional institutions or law enforcement officials if you are an inmate or under the custody of a law enforcement official.
• For Workers Compensation and similar programs. Your rights regarding your health information

Your rights regarding your health information

• Communications. You can request that our practice communicates with you about your health and related issues in a particular manner or at a certain location. For instance, you may ask that we contact you at home, rather than at work. We will accommodate reasonable requests.
• You can request a restriction in our use or disclosure of your health information for treatment, payment, or health care operations. Additionally, you have the right to request that we restrict our disclosure of your health information to only certain individuals involved in your care or the payment for your care, such as family members and friends. We are not required to agree to your request; however, if we do agree, we are bound by our agreement except when otherwise required by law, in emergencies, or when the information is necessary to treat you.
• You have the right to inspect and obtain a copy of the health information that may be used to make decisions about you, including patient medical records and billing records, but not including psychotherapy notes. You must submit your request in writing to our address on the Contact Us Page.
• You may ask us to amend your health information if you believe it is incorrect or incomplete, for as long as the information is kept by or for our practice. To request an amendment, your request must be made in writing and submitted to the Contact Us Page.
• You must provide us with a reason that supports your request for amendment. We will have 60 days to respond to your request.
• Right to a copy of this notice. You are entitled to receive a copy of this notice of privacy practices. You may ask us to give you a copy of this notice at any time. To obtain a copy of this notice, contact us.
• Right to file a complaint. If you believe your privacy rights have been violated, you may file a complaint with our practice or with the Secretary of the Department of Health and Human Services. To file a complaint with our practice, contact us. All complaints must be submitted in writing to us. You will not be penalized for filing a complaint.
• Right to provide authorization for other uses and disclosures. Our practice will obtain your written authorization for uses and disclosures that are not identified by this notice or permitted by applicable law. This authorization stays in effect until you revoke it.

If you have any questions regarding this notice or our health information privacy policies, please contact the Eternal USA LLC.

Nondiscrimination Policy

Eternal USA LLC does not discriminate against any person on the basis of race, color, national origin, disability, or age in admission, treatment, or participation in its programs, services and activities, or in employment. For further information about this policy, contact our compliance officer.